Network Activation Tracker
Plan reference:
- Roadmap §4, weeks 1–3
- The outreach playbook — the full reasoning behind this approach
Goal: 20 named contacts, individually reached, by end of week 3. The ask is not “send me clients” — it’s “I’m running a free session for parents about what Canadian universities expect. Do you know a room where that would be useful?” Asking for a venue is an easy yes and produces referrals on its own.
How to use this
One row per person. Fill in as you go. Don’t batch-send anything — each contact gets a message that sounds like you, referencing how you actually know them.
Message template (adapt per person, don’t copy-paste verbatim)
Hi [name] — hope you’ve been well since [how you know them / last contact]. I’ve started doing some independent work helping students and families navigate Canadian university life — the stuff nobody tells you until you’ve already made the mistake. I’m putting together a free talk for parents on what to actually expect in first year. Is there a room at [org] where something like that would land well — or someone else I should ask?
Contacts
| # | Name | How I know them | Category | Contacted (date) | Response | Led to venue? | Notes |
|---|---|---|---|---|---|---|---|
| 1 | Former colleague | ||||||
| 2 | Former colleague | ||||||
| 3 | Former colleague | ||||||
| 4 | Former colleague | ||||||
| 5 | Former colleague | ||||||
| 6 | Community/faith | ||||||
| 7 | Community/faith | ||||||
| 8 | Community/faith | ||||||
| 9 | Community/faith | ||||||
| 10 | Community/faith | ||||||
| 11 | |||||||
| 12 | |||||||
| 13 | |||||||
| 14 | |||||||
| 15 | |||||||
| 16 | |||||||
| 17 | |||||||
| 18 | |||||||
| 19 | |||||||
| 20 |
Categories to draw from (per the roadmap §4)
- Former institutional colleagues: advisors, student success staff, international student office, faculty
- Community/faith: settlement agencies, mosques, temples, cultural associations, parent groups, library programming staff
Kill criterion (from the plan)
Warning
If 20 contacts produce zero venue conversations, the network is colder than assumed — shift to direct outreach to settlement agencies and library programming staff, who book community sessions as part of their job.